Bett embraces customer-centric focus for 2020

Get set for a new look Bett and powerful proposition for the world’s education community  

With more than 200 speakers, 800 exhibitors and 34,000 visitors at London’s ExCeL last week, Bett continued to build on its offer to educators, technologists and decision makers. 

Once again Bett hosted the world’s largest gathering of the education community. Damian Hinds, the Secretary of State for Education opened the show, outlining his education strategy ahead of the agenda programme featuring: Mitchel Resnik, Lego Professor of Learning Research; Anthony Salcito, VP of Worldwide Education, Microsoft Education; Sir Anthony Seldon, Vice Chancellor, University of Buckingham and, much-loved authors Cressida Cowell and Anthony Horowitz. Popular new features included The Escape Room for hands-on-tech opportunities to crack challenges, Denmark and Egypt pavilions showcasing their country’s best EdTech, the Connect@Bett matchmaking service and the Peer to Peer lounge for educators to meet like-minded visitors.

Following the positive move of the Education Show co-locating with Bett for the first time ever, it is confirmed that the Education Show will continue to sit alongside it in London for 2020. The Learnit event for policy makers and education thought-leaders, which debuted this January, will also take place with Bett next year.  Together the events present a single destination for all levels of educators and decision makers, focusing on the aspirational through to practical, in EdTech and non-EdTech.

The 2020 Bett dates are confirmed as 22- 25th January.  Early plans for the show can now be revealed, and there will be more news released over the coming months.
A zoned approach to the exhibition space at Bett is a significant change for 2020, reshaping the show with a renewed focus on visitor experience. Suppliers will be edited into an easy-to-navigate floorplan split into six key sections: 

Classroom Materials (the technology you need to learn)

Classroom Services (the technology you need to teach)

Classroom Equipment and Hardware (physical technology relevant to the whole school)

Business Solutions (the technology you need to run your school)

Country Pavilions (showcasing the best EdTech solutions and products the world has to offer)

Education supplies (non-EdTech items such as furniture and teaching materials)

Bett 2020 features include:

The Bett Arena – a 1,000-seat theatre, showcasing the new and inspirational in education

Schools and Post-16 theatres – two dedicated content areas focusing on the case studies and practical insights from across the education ecosystem 

NEW workshop theatres – four workshop theatres, matched to the new exhibitor zones (find out more here), featuring hands-on demonstrations and product presentations 

Bett Futures – a start-up zone showcasing the best that EdTech innovation has to offer 

Connect@Bett – a dedicated networking area to meet with customers and suppliers 

Peer-to-peer lounge – a space for educators to meet, debate and discuss 

NEW Live Classroom – where products can come to life, offering students and teachers hands-on experience Bett embraces customer-centric focus for 2020

Jose Papa, global chairman of Bett, commented: “Bett 2019 has been a brilliant celebration of EdTech. We have welcomed exciting new products, engaging speakers, fascinating exhibitors and more ways to learn than ever. Extending its offering through the Education Show, partnerships with Learnit and EWF, and by stretching Bett’s opening hours into the evening, we have made it easier than ever for educators and policy makers to visit Bett. We are already planning an even bigger and better event for 2020 and are excited to be talking to like-minded brands about the event already.”

To find out more about exhibiting at Bett 2020 click here.


January 30, 2019

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