Achievement for All Global 200 Million Minutes Reading Challenge! 

On Thursday 7th March 2019 (World Book Day), Achievement for All will be launching their biggest challenge yet as they bring children and young people across the world together to collectively attempt to read for 200 Million Minutes!!

Following the huge success of the charity’s 100 Million Minutes Reading Challenge in March 2018, which saw more than 420,000 children and young people collectively read for 100,019,560 minutes, Achievement for All is doubling the target to 200 Million Minutes. For the first time the challenge is open to schools, settings, families, libraries, community groups, businesses and organisations from across the world to help achieve this never before-reached target! 

The challenge will end on Children’s Book Day, Tuesday 2nd April 2019, giving children and young people just 26 days to collectively reach this ambitious goal. 

Achievement for All, the leading not-for-profit organisation that works in partnership with schools and settings to improve outcomes for all children and young people vulnerable to underachievement, hopes that through this global challenge, more children will discover a love of reading. 

Professor Sonia Blandford, CEO at Achievement for All said: “We are very excited to announce our new 200 Million Minute Reading Challenge.
Achievement for All Global 200 Million Minutes Reading Challenge! 

“Right from the start reading dares you to grow in language, imagination, communication and self. Introducing all children and young people to the habit of reading in everyday life can improve prospects, unlocking new worlds and possibilities. 10 minutes of reading a day can make a huge impact to a child’s development, and destress their parents and carers!  Imagine what a collective 200 million minutes will achieve!”

The 2018 reading challenge saw exciting events and activities take place, including literacy power hours, library read-alongs and teddy bear reading picnics, with a host of stars, sports teams, organisations and charities helping to make reading fun. 

The 2019 challenge will create even more fun and interactive events across the continents.

Prizes will be awarded to those who achieve the highest average number of reading minutes per child or young person and certificates will be available to the individuals who reach key reading targets throughout the reading challenge.

For further information on the 200 Million Minute Reading Challenge and to register your place, please visit
For further information about Achievement for All visit  


January 28, 2019

Add new comment